In this post, I’m going to share some of my most trusted and well-worn tools for crafting persuasive messaging. It doesn’t matter whether I’m writing a headline for a blog post, a script for an advertising video, or a political …
I have a two-word question I use for evaluating marketing tactics and it applies especially well to digital activism. When you’re crafting a headline, posting on social media, designing a mailer, writing a speech, crafting your elevator pitch, or just …
Telling stories is hands-down the most effective way to communicate. But there’s a big difference between bad storytelling and good storytelling. Simply going through the motions isn’t going to result in creating the remarkable content you need in order to …
How can you consistently create remarkable content? If you want to build an audience and grow your influence, you need to be publishing. But how do you come up with ideas? And if you do come up with some great …
What are the technologies you need to harness in order to be effective at digital activism? There are a few components you’ll need to implement and the combination of tools you choose is what we call a “technology stack.” In …
Whether you’re celebrating a victory or licking your wounds after coming up short following a hard-fought race, you’re probably not in a hurry to start thinking about the next one. But two things are almost certainly the case. First, I’ll …
