How to Craft a Persuasive Message
In this post, I’m going to share some of my most trusted and well-worn tools for crafting persuasive messaging. It doesn’t matter whether I’m writing a headline for a blog…
The Most Important Question: “So what?”
I have a two-word question I use for evaluating marketing tactics and it applies especially well to digital activism. When you’re crafting a headline, posting on social media, designing a…
Storytelling for Digital Activism
Telling stories is hands-down the most effective way to communicate. But there’s a big difference between bad storytelling and good storytelling. Simply going through the motions isn’t going to result…
Building a Second Brain
How can you consistently create remarkable content? If you want to build an audience and grow your influence, you need to be publishing. But how do you come up with…
The Digital Activism Technology Stack
What are the technologies you need to harness in order to be effective at digital activism? There are a few components you’ll need to implement and the combination of tools…
Four Things You Need to Do After Election Day
Whether you’re celebrating a victory or licking your wounds after coming up short following a hard-fought race, you’re probably not in a hurry to start thinking about the next one….