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Digital Activism Webinar Survey

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How to Use ChatGPT for Digital Activism

ChatGPT is the mother of all productivity tools. Learning to use it properly can exponentially increase your productivity. In this post, I’ll provide a partial list of use cases to help you get started using ChatGPT for digital activism. What …

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how to improve email deliverability

6 Tips to Improve Email Deliverability

Photo by Mediocre Studio on Unsplash Making sure your emails reach your subscribers’ inboxes has always been difficult. Apparently, it’s not an even playing field, either, according to a recent study from North Carolina State University’s Department of Computer Science. …

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human action model

How to Use the Human Action Model for Persuasion

I have some bad news and some good news. The bad news is that nobody cares about you or your campaign. The good news is that they can be persuaded to care about how you can make their life better. …

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One-Minute Video Template for Digital Activism

Creating a compelling video is crucial to any political or activism campaign. But how do you do that? Is there some secret formula? Actually, there is. It’s the same messaging formula I use every day in my marketing business and …

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Put No Other Websites Before Your Own

Featured image courtesy of Lawrence OP on Flickr If you’ve received an endorsement or been mentioned in a news story, congratulations! What’s the first thing you should do? If you said, “Share a link on social media!” think again. You’re …

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Starting Over Is a Waste of Time and Money

Every campaign cycle, you’ll see political candidates register new domains, create new websites, and spin up new social media accounts. It’s a gigantic waste of time and money, yet it’s considered best practice by many political consultants. Imagine if the …

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Build Assets for Success

There are lots of short and medium-term strategies we discuss in order to be successful at digital activism. But there is one long-term strategy that rules them all: Building assets. Renting vs Owning There are really only two digital assets …

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How to Create Remarkable Content

Before discussing how to create remarkable content, let’s review why it’s important. Purple Cows There are a few people I regularly cite in my work and my classes and marketing thought leader Seth Godin is one of them. In his …

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How to Change the World In Your Spare Time

I’m speaking with a lot of people who are expressing apathy and helplessness. They’re not voting in local elections because they feel like nothing ever changes. I totally understand that perspective but, at the same time, I don’t accept it. …

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