Subscribe for Updates
Enter your email to be notified of new content on our blog.
6 Tips to Improve Email Deliverability
Photo by Mediocre Studio on Unsplash Making sure your emails reach your subscribers’ inboxes has always been difficult. Apparently, it’s not an even playing field, either, according to a recent study from North Carolina State University’s Department of Computer Science. …
How to Use the Human Action Model for Persuasion
I have some bad news and some good news. The bad news is that nobody cares about you or your campaign. The good news is that they can be persuaded to care about how you can make their life better. …
One-Minute Video Template for Digital Activism
Creating a compelling video is crucial to any political or activism campaign. But how do you do that? Is there some secret formula? Actually, there is. It’s the same messaging formula I use every day in my marketing business and …
Put No Other Websites Before Your Own
Featured image courtesy of Lawrence OP on Flickr If you’ve received an endorsement or been mentioned in a news story, congratulations! What’s the first thing you should do? If you said, “Share a link on social media!” think again. You’re …
Starting Over Is a Waste of Time and Money
Every campaign cycle, you’ll see political candidates register new domains, create new websites, and spin up new social media accounts. It’s a gigantic waste of time and money, yet it’s considered best practice by many political consultants. Imagine if the …
Build Assets for Success
There are lots of short and medium-term strategies we discuss in order to be successful at digital activism. But there is one long-term strategy that rules them all: Building assets. Renting vs Owning There are really only two digital assets …
How to Create Remarkable Content
Before discussing how to create remarkable content, let’s review why it’s important. Purple Cows There are a few people I regularly cite in my work and my classes and marketing thought leader Seth Godin is one of them. In his …
How to Change the World In Your Spare Time
I’m speaking with a lot of people who are expressing apathy and helplessness. They’re not voting in local elections because they feel like nothing ever changes. I totally understand that perspective but, at the same time, I don’t accept it. …
How to Craft a Persuasive Message
In this post, I’m going to share some of my most trusted and well-worn tools for crafting persuasive messaging. It doesn’t matter whether I’m writing a headline for a blog post, a script for an advertising video, or a political …
The Most Important Question: “So what?”
I have a two-word question I use for evaluating marketing tactics and it applies especially well to digital activism. When you’re crafting a headline, posting on social media, designing a mailer, writing a speech, crafting your elevator pitch, or just …