Technology is constantly changing, but in 2023, it tossed the political campaign chessboard into the air. In this post, I’ll discuss those changes and how they will combine with electorate shifts to redefine the 2024 landscape. TL;DR – 2024 Political Campaign Landscape Generative AI: Nothing will be more essential or disruptive in 2024. Five of … Read more
Featured image courtesy of Lawrence OP on Flickr If you’ve received an endorsement or been mentioned in a news story, congratulations! What’s the first thing you should do? If you said, “Share a link on social media!” think again. You’re missing out on some key opportunities. What’s Wrong With That? There are several drawbacks to … Read more
Every campaign cycle, you’ll see political candidates register new domains, create new websites, and spin up new social media accounts. It’s a gigantic waste of time and money, yet it’s considered best practice by many political consultants. Imagine if the New England Patriots built a new stadium for each football season or Walmart built a … Read more
There are lots of short and medium-term strategies we discuss in order to be successful at digital activism. But there is one long-term strategy that rules them all: Building assets. Renting vs Owning There are really only two digital assets you own: your domain/website and email list. Everything else–like your Facebook page, Twitter account, YouTube … Read more
I’m speaking with a lot of people who are expressing apathy and helplessness. They’re not voting in local elections because they feel like nothing ever changes. I totally understand that perspective but, at the same time, I don’t accept it. So someone on Facebook challenged me to explain how ordinary citizens can change our government. … Read more
How can you consistently create remarkable content? If you want to build an audience and grow your influence, you need to be publishing. But how do you come up with ideas? And if you do come up with some great ideas, how do you remember them? In this post, I’m going to share some strategies … Read more
Whether you’re celebrating a victory or licking your wounds after coming up short following a hard-fought race, you’re probably not in a hurry to start thinking about the next one. But two things are almost certainly the case. First, I’ll bet there were a bunch of situations in your campaign you’d wish you started earlier. … Read more
