Digital Activism is back and better than ever in 2023! Americans for Prosperity NH is hosting in-person training Wednesday evenings at 6 PM from July 5th through August 9th at their Manchester office.
Unleashing the Power of Digital Activism
The big campaigns have millions (even billions) to spend on fancy consultants and expensive ad campaigns. But what if you could achieve similar results without breaking the bank? And what if I told you that you could achieve better results because most of them are doing it wrong? This six-week course will give you the tips, tricks, and tools to become an effective digital activist.
This course will teach you the strategies, tactics, and tools that will empower you to bypass the gatekeepers and take your message directly to your own audience. You’ll learn why almost everything candidates are taught and advised to do is a bad idea in the digital age and what to do instead. You’ll learn how to plan, build, and execute a digital strategy. And you’ll become familiar with the tools and technologies that make it all happen.
Updated for 2023
The course has been revamped (as it is every year) to include more Twitter content and an entire class on how AI can revolutionize your activism efforts.
Level One: Jul 5th – Aug 9th (Manchester, NH)
Level Two: TBD
Digital Activism Course Descriptions
Introduction (Jul 5)
Learn why most political candidates and consultants are doing it wrong and analyze two case studies of campaigns that got it right. Discover the three key attributes of effective digital activists.
Social Media (Jul 26)
Navigating the shifting winds of social media is challenging. In this module, you’ll understand the pros and cons of various platforms and learn robust strategies and tactics for audience development.
Content Essentials (Jul 12)
Content is the fuel for digital activism. In this class, you’ll learn powerful persuasion techniques and master the three content mediums of words, images, and video.
AI Demystified (Aug 2)
Wondering how AI can revolutionize your activism efforts? This class will demystify AI and explain how to develop an AI-first mindset. We’ll cover the benefits and applications of AI for digital activism, show you some free tools you can use, and cover how to write effective prompts.
Advertising Essentials (Jul 19)
Organic reach will only take you so far. Advertising is the fastest, most efficient means for growing your audience. This class shows how ad campaigns are structured, pro strategies for getting the best results, and an overview of the various platforms.
Digital Infrastructure (Aug 9)
The “digital” part of digital activism requires technology. In this class, you’ll get a crash course in the technology stack: domains, websites, and email.
Mastering Digital Strategy
We’ll take a deeper dive into crafting an effective digital strategy by covering the social cycle, the constituent’s journey, lessons from Sun Tzu, and ad budgeting.
Yes, you need a website. This class shows you how to register a domain, build a website, and perform basic search engine optimization without deep technical expertise.
The most valuable asset any digital activist can have is a high-quality email list. This class explains how email providers work and provides tips and best practices.
Building on the content essentials class, you’ll learn advanced techniques for persuasion, copywriting, and visual design. A recommended reading list is also provided.
This class reveals my advertising secret weapon that only the most experienced digital marketers know about. We’ll also cover Google ad networks like AdWords and YouTube.
Digital Toolbox & Masterclass
The course wraps up with a discussion of some digital tools that will help with management and collaboration, culminating with a masterclass exercise.