We’re back!
Digital Activism is back and better than ever in 2022! Americans for Prosperity NH is hosting in-person training Wednesday evenings at 6 PM from Jan 12 through Feb 16 at their Manchester office.
Digital Activism In-Person Class Details
It’s easier for you today to reach a million people than it was for Ronald Reagan in 1980. That’s the power of digital activism. As a candidate or activist, you’re looking to create change by getting elected or influencing legislation and policy. But many of you think you need permission from gatekeepers and don’t realize the power you have in your hand right now. You can build, own, and operate your own independent influencing machine by learning how to become a Digital Activist.
This course will teach you the strategies, tactics, and tools that will empower you to bypass the gatekeepers and take your message directly to your own audience. You’ll learn why almost everything candidates are taught and advised to do is a bad idea in the digital age and what to do instead. You’ll learn how to plan, build, and execute a digital strategy. And you’ll become familiar with the tools and technologies that make it all happen.
2022 Schedule
Level One: Jan 12 – Feb 16 (Manchester, NH)
Level Two: Mar 1 – Apr 6 (Manchester, NH)
Digital Activism Course Descriptions
Level One
Introduction (Jan 12)
Most political campaigns are approaching digital exactly backward. This class explains what meatball sundaes are and how to stop dishing them out as part of your digital activism.
Facebook Essentials (Jan 19)
This class covers the very basics of Facebook: profiles, pages, groups, the newsfeed, Facebook Live, and Facebook Messenger.
Digital Strategy Essentials (Jan 26)
How do you put together an effective digital strategy? This class answers that question and guides you through defining your messaging and building and segmenting audiences.
Digital Infrastructure (Feb 2)
All the components of the digital activism technology stack are covered here; websites, email, social media channels, and cybersecurity basics.
Content Essentials (Feb 9)
This class is consistently our most popular as it teaches you how to create effective content like blogs, videos, photos, graphics, and live streaming.
Advertising Essentials (Feb 16)
Building a social media audience takes time and if you can’t wait, you’ll need to advertise. This class covers advertising basics and will easily increase your spending effectiveness by a factor of ten.
Level Two
Mastering Digital Strategy
We’ll take a deeper dive into crafting an effective digital strategy by covering the social cycle, the constituent’s journey, lessons from Sun Tzu, and ad budgeting.
Website Essentials
Yes, you need a website. This class shows you how to register a domain, build a website, and perform basic search engine optimization without deep technical expertise.
Email Essentials
The most valuable asset any digital activist can have is a high-quality email list. This class explains how email providers work and provides tips and best practices.
Mastering Content
Building on the content essentials class, you’ll learn advanced techniques for persuasion, copywriting, and visual design. A recommended reading list is also provided.
Mastering Advertising
This class reveals my advertising secret weapon that only the most experienced digital marketers know about. We’ll also cover Google ad networks like AdWords and YouTube.
Digital Toolbox & Masterclass
The course wraps up with a discussion of some digital tools that will help with management and collaboration, culminating with a masterclass exercise.