Your Digital Strategy Is Probably Broken

Our Digital Activism training will show you how to fix it.

Digital Strategies

We’ll explain why almost all political digital strategies are broken and – more importantly – how to fix them.

Content

Creating remarkable content is the fuel for any successful digital strategy. You’ll learn how to create compelling blogs, visuals, videos, podcasts, etc.

Facebook

We spend a lot of time explaining how to get the most out of Facebook organic pages and paid advertising campaigns.

Advertising

Handing money to Google and Facebook is easy. Getting the most bang for your buck isn’t.

Email

Learn how to leverage email platforms to build and segment your audience.

Websites

Understand how to register a domain and build & maintain an effective website.

Register for a Class

New and improved for 2020.

We are excited to announce our live training schedule for 2020, which includes brand new, updated content. We’ve listened to all of the feedback and rebuilt the training from the ground-up.
Here are some of the changes:

Website Essentials

We speak strongly about the importance of having a website, so we figured it would be helpful to show you how to do that!

More “How To”

The main thing we learned is that the course was heavy on theory but light on practical, “how to” content. We fixed that.

Video Emphasis

We’re including more content on video. You’ll learn more about creating video and leveraging it for organic and paid social media.

2020 Schedule

Level One: Jul 15 – Aug 26 (Manchester) Expand

Our newly updated training restarts in July. It includes the following modules:

• Introduction
• Digital Strategy Essentials
• Campaign Infrastructure
• Content Essentials
• Facebook Essentials
• Advertising Essentials

Where: TBD (Manchester)

When: Tuesdays from 6:00 to 8:00 PM

Note – The classes listed in italics above indicate new content. If you’ve attended previous Digital Activism training, you may want to consider dropping in on these.

Level Two: Aug 8-15 (Portsmouth) Expand

Training resumes with Level Two in August. It includes the following modules:

• Mastering Digital Strategy
• Website Essentials
• Email Essentials
• Mastering Content
• Mastering Advertising
• Digital Toolbox

Where: Americans for Prosperity (Portsmouth)

When: Saturdays from 9:00 AM to 4:00 PM

Note – The classes listed in italics above indicate new content. If you’ve attended previous Digital Activism training, you may want to consider dropping in on these.

Have more questions?  Get in touch.

“Training was well done and focused on resources readily available without the need for large sums of funding to support the online programs and apps.”

“Easy to follow information and examples. Very hands on and good breakdown of what works.”

“What I liked most were all of Jon’s varieties of details to wring out the last erg of vaulted value invested in the time you spent getting going.”

Course Details

Digital Activism: Level One

Level One provides a bit of theory and strategy, then dives right in and walks you through setting up your infrastructure, creating content, building audiences, and advertising.

Introduction Expand

We talk about Meatball Sundaes and present two instructive case studies of campaigns that got it right.

Digital Strategy Essentials Expand

We’ll show you how to create a plan to build, segment, and message your audience.

Campaign Infrastructure Expand

This class is an overview of websites, email, social media channels, all of which are covered in more detail in Level Two. We also touch on some cybersecurity fundamentals.

Content Essentials Expand

Content is the fuel for any effective digital presence. This class covers techniques for blogging, podcasting, and curating. We explain how to create remarkable written, visual, and video content.

Facebook Essentials Expand

This class explores the basics of Facebook: Profiles, pages, groups, Live, Messenger, and the newsfeed.

Advertising Essentials Expand

This final Level One class ties everything together, walking you step-by-step through the process of creating different Facebook advertising campaigns.

Mastering Digital Strategy Expand

We provide some higher-level theory around effectively designing strategies for digital campaigns.

Website Essentials Expand

This class walks through the process of registering a domain, selecting hosting, and then building, maintaining and monitoring your website.

Email Essentials Expand

We’ll show you how to use Mailchimp to build and message your audience using email.

Mastering Content Expand

Creating high-quality, persuasive content is the aim of this class. We’ll show you techniques and provide a suggested reading list for continuing education.

Mastering Advertising Expand

After revisiting Facebook advertising strategies, we’ll cover the basics of Google and YouTube advertising.

Digital Toolbox Expand

The final class will provide you with some tools to help boost your productivity and take your game to the next level.

Digital Activism: Level Two

Level Two dives deep into the technology stack and will expand your knowledge of content creation and advertising.