How to Use the Human Action Model for Persuasion
I have some bad news and some good news. The bad news is that nobody cares about you or your campaign. The good news is that they can be persuaded to care about how you can make their life better. …
Put No Other Websites Before Your Own
Featured image courtesy of Lawrence OP on Flickr If you’ve received an endorsement or been mentioned in a news story, congratulations! What’s the first thing you should do? If you said, “Share a link on social media!” think again. You’re …
The Digital Activism Technology Stack
What are the technologies you need to harness in order to be effective at digital activism? There are a few components you’ll need to implement and the combination of tools you choose is what we call a “technology stack.” In …