digital assets

Starting Over Is a Waste of Time and Money

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Every campaign cycle, you’ll see political candidates register new domains, create new websites, and spin up new social media accounts. It’s a gigantic waste of time and money, yet it’s considered best practice by many political consultants. Imagine if the New England Patriots built a new stadium for each football season or Walmart built a … Read more

Build Assets for Success

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There are lots of short and medium-term strategies we discuss in order to be successful at digital activism. But there is one long-term strategy that rules them all: Building assets. Renting vs Owning There are really only two digital assets you own: your domain/website and email list. Everything else–like your Facebook page, Twitter account, YouTube … Read more