How to Use the Human Action Model for Persuasion
I have some bad news and some good news. The bad news is that nobody cares about you or your campaign. The good news is that they can be persuaded to care about how you can make their life better. …
One-Minute Video Template for Digital Activism
Creating a compelling video is crucial to any political or activism campaign. But how do you do that? Is there some secret formula? Actually, there is. It’s the same messaging formula I use every day in my marketing business and …
How to Craft a Persuasive Message
In this post, I’m going to share some of my most trusted and well-worn tools for crafting persuasive messaging. It doesn’t matter whether I’m writing a headline for a blog post, a script for an advertising video, or a political …
The Most Important Question: “So what?”
I have a two-word question I use for evaluating marketing tactics and it applies especially well to digital activism. When you’re crafting a headline, posting on social media, designing a mailer, writing a speech, crafting your elevator pitch, or just …
Storytelling for Digital Activism
Telling stories is hands-down the most effective way to communicate. But there’s a big difference between bad storytelling and good storytelling. Simply going through the motions isn’t going to result in creating the remarkable content you need in order to …