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2024 In-person Training
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The big campaigns have millions (even billions) to spend on fancy consultants and expensive ad campaigns. But what if you could achieve similar results without breaking the bank? And what if I told you that you could achieve better results because most of them are doing it wrong? This six-week course will give you the tips, tricks, and tools to become an effective digital activist.
Digital Activism Blog
How to Use the Human Action Model for Persuasion
I have some bad news and some good news. The bad news is that nobody cares about you or your campaign. The good news is that they can be persuaded to care about how you can make their life better. The mechanism for achieving this is something called the Human Action Model. Nobody Cares About … Read more
One-Minute Video Template for Digital Activism
Creating a compelling video is crucial to any political or activism campaign. But how do you do that? Is there some secret formula? Actually, there is. It’s the same messaging formula I use every day in my marketing business and teach throughout the Digital Activism course. It’s based on the Human Action Model. In this … Read more
Put No Other Websites Before Your Own
Featured image courtesy of Lawrence OP on Flickr If you’ve received an endorsement or been mentioned in a news story, congratulations! What’s the first thing you should do? If you said, “Share a link on social media!” think again. You’re missing out on some key opportunities. What’s Wrong With That? There are several drawbacks to … Read more
Starting Over Is a Waste of Time and Money
Every campaign cycle, you’ll see political candidates register new domains, create new websites, and spin up new social media accounts. It’s a gigantic waste of time and money, yet it’s considered best practice by many political consultants. Imagine if the New England Patriots built a new stadium for each football season or Walmart built a … Read more